This is it, the last and final part of market research.  We’ve covered the company, we’ve covered the competition, who’s left?  The people in the crosshairs – the target audience or market.  That’s right, now that we’re done dealing with people in corporations, it’s time to deal with the public.
If you are a particularly lucky [...]

Knowing the Enemy
I’ve had a few clients insist that they have developed a new and fresh idea for their company, that it’s never been done before.  I know that they are lying.  Fifty years ago, this statement may have been true, when new technology was flourishing and imaginations were running wild.  Today, sadly enough, it [...]